Founding customer pricing

Founding customer pricing, while the product proves itself.

SelfOperate is early. These prices are set lower on purpose, because the first customers are taking a chance on a company that does not yet have a wall of case studies. Founding customer pricing is available during the early launch period.

How a build works

Just the website

Build my professional website

$795One-time project price

The website only. Company foundation, CRM, scheduling, payments and operations are not included.

For people who need a premium, working website and nothing else yet.

A custom website built for how your trade is found and hired, verified live on your domain.

Creative direction made for your business, not chosen from a template
Page structure and copy shaped around how your trade gets hired
Quote and enquiry forms with the fields your work actually needs
Designed and checked at phone, tablet and desktop widths
Domain connected, HTTPS verified, analytics receiving
Every path tested end to end before it is called live
Full ownership, source files and export

Start a build

Build the business

Build my business

$1,495One-time build price

No monthly fee. You take the keys and run the company yourself. Adding Build & Run later requires a separate scoped recommendation and quote.

For people who want the coordinated company assembled, new or already trading.

Describe the company you want. We help assemble it, verify it, and hand you the keys.

Starting-point intake, research and a recommendation you approve first
Company foundation steps prepared, tracked and verified
Identity: name direction, positioning, brand, domain, email, business phone
Customer system: website, lead capture, CRM, scheduling, payments
Operations: workflows, policies, quote terms, bookkeeping and document setup
Local presence: Google Business Profile, listings, local search, analytics
Founder Actions prepared, explained and captured
Continuous verification, Ready and Fully Set, then handoff

Start a build

Build it and run it

Build my business + Build & Run

$1,995$299/monthUpfront, build and activation together, then monthly while it runs

The $1,995 upfront is the fixed new-business bundle price. The first charge also includes the first $299 monthly period; ongoing periods are $299 a month.

For people who want the company built and then operated, without doing it twice.

The whole journey: assembled, verified, handed over, then kept running inside limits you set.

Everything in Build my business
Build & Run activation: systems connected, permissions, budgets and escalation rules set
Intake, quote drafting, inbox and review follow-up assistants configured
Company context set up so workers use your prices, services and tone
Ongoing operation of the recurring work you approve
Stop the monthly plan any time. The company stays yours.

Start a build

Already have a business

Existing business + Build & Run

Starting at$1,495$299/monthOnboarding, quoted after the audit, then monthly while it runs

Starting at, because onboarding depends on what the audit finds. A tidy setup costs less to take on than a tangled one. You see the figure before you commit.

For owners who already trade and want parts of the business operated for them.

An Existing Business Audit first, then the operating layer switched on over what you already have.

Existing Business Audit: every system classified Keep, Improve, Replace or Missing
Migration and cleanup of what is worth keeping
Account connections, permissions and access set up correctly
Existing tools reconciled rather than replaced by default
Workflow integration and verification before anything is operated
Ongoing operation of the recurring work you approve

Start a build

Starting a build opens your intake. Nothing is charged until you have seen the research, approved the scope and confirmed the price with us directly.

No countdown, no seat count, no expiry date. When founding pricing ends we will say so plainly rather than manufacture a deadline.

01Two fees, two jobs

Why there is an activation fee

Activation covers connecting and configuring the operating system for your company. The monthly plan covers continued operation.

Activation, once

Scoped quoteonce

Durable setup. It stays yours even if you stop the monthly plan later.

Systems connected: inbox, CRM, scheduling, payments
Permissions set per worker: what it can do, must ask about, and cannot do
Company context built from your services, price book, service area and tone
Operating rules, approval thresholds and budgets agreed
Escalation routes defined, to you first and then to a person here
Recurring automations configured and tested before anything reaches a customer

Monthly, while it runs

$299per month

The operating layer itself, inside the limits you set.

Inbound lead handling and first replies
Quote drafting from your price rules, held for your approval
Inbox triage, routine replies and flagging what needs you
Follow-up and review requests at the right moment
Recurring monitoring of connected systems
Scheduled operational tasks and escalation when something is unclear

Build & Run is not an unlimited AI subscription. Workers operate inside the permissions, approval thresholds and budgets you set, and a fair-use policy for operating volume will be published before it could ever matter.

02What the price does and does not cover

The boundaries, stated up front.

A price is only honest if the edges of it are visible. These are the four that matter most, and none of them changes after you have paid.

01Government, provider and third-party fees are separate: Filing fees, registered-agent fees, domains, software subscriptions, insurance, advertising spend, payment-processing fees and professional fees are yours at cost where they apply. Each one is an approval before it is bought, and each is registered to you.
02No revenue share, no percentage, no equity: A build fee, and an optional monthly plan. We do not take a cut of your sales, a transaction fee, or a share of your company. What your business earns is yours.
03Stop Build & Run when you want. Your business stays yours.: Your company, customer data, brand, domain, accounts and everything we agreed to deliver remain yours. What stays ours is the platform underneath: the builder systems, orchestration, reusable agents and verification infrastructure we use for every customer.
04Reasonable operating limits: The monthly plan covers the recurring work you approve, within agreed budgets. Unusually high external usage costs, such as heavy advertising or provider charges, sit outside it and are always approved by you first.

03Side by side

What changes between packages.

Every row is something you receive, or do not. Where a package includes a narrower version, the cell says so.

	01Website	02Business	03Business + Run	04Existing + Run
Understand and decide
Founder profile	Site brief
Market and competitor research	—			Audit first
Recommendation, including weak points	—
Approval gate before build				Per call
Build
Brand direction	For the site	Full system	Full system	Only where agreed
Website for your business type				Kept, improved or rebuilt
Domain connected, HTTPS				Verified on yours
Quote and booking forms				Where missing
Business email on your domain	—			Where missing
CRM configured	—			Kept or added
Scheduling connected	—			Kept or added
Payments configured	—			Kept or added
Setup and admin guidance	—
Founder Actions prepared and tracked	Domain only
Verify and own
Verification with evidence log	Site checks	Every system	Every system	Every system
Ready and Fully Set milestones	—
Handoff with ownership record
Full export, any time
Run
AI workers with permissions cards	—	—
Budgets and approval rules	—	—
Recurring monitoring of connected systems	—	—
Human escalation	During build	During build	Ongoing	Ongoing

04Questions

Straight answers.

Why is this called founding customer pricing?

Because that is what it is. SelfOperate is early and does not yet have a wall of case studies, so the first customers are taking a chance on us. These prices are set lower on purpose while the product proves itself with real businesses. Founding customer pricing is available during the early launch period. There is no countdown and no seat limit, and when it ends we will say so rather than invent a deadline.

Why does Build & Run have an activation fee as well as a monthly plan?

They pay for two different things. Activation covers connecting and configuring the operating system for your company: systems joined up, permissions set per worker, company context built, budgets and approval thresholds agreed, escalation routes defined, everything tested before it can reach a customer. That configuration is durable and stays yours even if you stop the monthly plan. The monthly plan covers the operating layer itself, running the recurring work you have approved.

How does the new-business bundle differ from existing-business onboarding?

Build my business is $1,495 one time. Build my business + Run is a separate fixed offer at $1,995 upfront plus $299 a month. An existing business needs an audit and an exact onboarding quote, starting from $1,495, before its $299 monthly operating plan can be considered. The starting figure is not a fixed charge.

Why is existing-business onboarding a starting price?

Because the work genuinely varies. An Existing Business Audit might find a tidy setup that needs connecting, or four years of accumulated tools that need reconciling, migrating and cleaning up before anything can be operated safely. Onboarding starts at $1,495, and you see the actual figure after the audit and before you commit to it.

What is not included?

Government, provider and third-party fees are separate where they apply: filing fees, registered-agent fees, domains, software subscriptions, insurance, advertising spend, payment-processing fees and professional fees. Every one of them is an approval before it is bought, and every one is registered to you rather than to us.

Do you take a percentage of my revenue?

No. A build fee, and an optional monthly plan. No revenue share, no transaction fee, no equity. What your business earns is yours.

Is $299 a month unlimited?

No, and we would rather say so than let you find out later. Workers operate inside the permissions, approval thresholds and budgets you set. A fair-use policy covering operating volume will be published before it could ever matter to you. Unusually high external costs, such as heavy advertising spend or provider charges, sit outside the plan and are always approved by you first.

What happens if I stop Build & Run?

The workers stop at the end of the period. Your company, customer data, brand, domain, accounts and everything we agreed to deliver stay yours, including the configuration activation paid for. What stays ours is the platform underneath: the builder systems, orchestration, reusable agents and verification infrastructure we use for every customer.

Can I start with the website and upgrade later?

Yes. The website build is the front of the company, so nothing is thrown away. If you later want the full build, the work continues from where it stopped rather than starting again.

Describe the company you want.

One sentence is enough to start. We will come back with research, a recommendation, and a plan you can approve or change before anything is built.